Music and wine sale
Adrian North, University of Leicester, UK, conducted a market research experiment in which he played traditional French accordion and traditional German brass music for costumers and analyzed the sales of wine from the experimental shelves containing French and German wine. On French music days, 77% of the wine sold was French, German days, 73% German. Only 1/44 costumers immediately stated that the music was the reason they chose the wine they did, while the others, when asked if the music effected their choice, 86% said ‘no’. So, eventhough there is a definite influence here, most people are unaware of it.
Music, wine and will, MindHacks.com